Now, apparently, search engine image recognition technology can try to interpret the content of an image, from what I understand. When you add Alt-text to an image, it tells the search engines what the image says (if it’s an image of text) or what it’s about. That’s because search engines cannot see the content of an image. When done properly, Alt-text also helps with search engine optimization (SEO). Of course, that depends on whether or not the images have Alt-text. They will see the Alt-text before the images load or instead of seeing the images at all. For users browsing without imagesĪlt-text also helps people who have turned off images due to having a slow internet connection or just because they want to save data. Many of these people use a screen reader, which will read the Alt-text out loud to them. For users with low to no visionĪlt-text helps people with low to no vision, which is important because they cannot see images well or at all. There are so many benefits to Alt-text when it’s used properly. It appears in a figure tag in an exported PDF.Īlt-text can be applied to images on most social media platforms as well. With documents, Alt-text is applied to an image in a program such as Adobe InDesign, Microsoft Word or Adobe Acrobat (there are others too). In HTML on a website, you add the alt attribute to an img tag. Alt-text is short for “alternative text.” It provides a text description of an image.Ī lot of web designers refer to Alt-text as “alt tags,” which is incorrect because it isn’t a tag at all. Alt is an attribute. What Is Alt-textįirst off, let me briefly get into what Alt-text is in case you don’t know about it. A lot of designers-web designers and document designers-have heard of Alt-text and know what it is but don’t really fully understand it or how to write it. This is kind of great timing because I also just found out that Design Domination was chosen by Feedspot as one of their top 25 design podcasts. I can’t believe that this is episode 100. InDesign Secrets YouTube Channel: How to add Alt-text to an image in InDesign.
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